Accept what life offers you and try to drink from every cup. All wines should be tasted; some should only be sipped, but with others, drink the whole bottle
Paulo Coelho

Five Good Reasons to Appreciate Wine

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Wine is a great way to build relationships

Whether with friends, loved ones or colleagues, wine is a fantastic conversation starter and a fascinating subject to build events around.

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Appropriate food and wine pairings can lead to great gastronomical results

Are you a gourmet? Michelin Guide Inspector? Budding restaurateur? Good food and fantastic wines go hand-in-hand. Think Champagne and oysters, Wagyu and Bourdeaux and even Tokaji and durians! It is an exciting and endless discovery of possibilities for the food-lover.

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Wine can boost your business

If playing golf comes across as passé and formal meetings are too stiff, a meeting over a choice bottle could do the trick. Wines can be an easy and accessible way to signal one’s business intent and highlight one’s stature – that 1983 Chateau Margaux could seal your multi-million dollar deal.

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An Appreciation of Wine Increases One’s Appreciation of the World

Imagine driving through Burgundy to Priorat. Or sailing from San Pablo Bay to the Colchagua Valley. Wine trails can inspire creativity, engender a love for nature and emboldens us to visit locales (read: vineyards) off the beaten track. These are the attributes that having a solid grasp of viticulture, wine production and wine appreciation bring about.

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Wine can be a profitable investment

Today’s savvy high net-worth investor goes beyond the traditional stock and bond portfolio to embrace alternative investments such as hedge funds and fine collectibles. Having an impressive wine portfolio is one way to diversify in times of market stress or uncertainty. Like all investment decisions, finding value and the right price are crucial – sound wine investment advice ensures the best probability of anticipated returns.

Therefore, whether it is stocking a cellar, organising a wine tasting event for close friends, procuring the finest and rarest wines, or obtaining impartial wine advice, Vitis adds value every step of the way. Dedicated. Professional. Bespoke.

Vitis Concierge